It's up to the consumer what they decide to buy, I still have less than warm 'n fuzzy feelings back to when FW flooded the U.S. (& other) market(s) with product.i was looking at board source in carlsbad, they have all boards 10% off and 20% off firewires and thunderbolts. And - they arent taking trade ins...
As a working man, i:e laborer, I’ve always tried to balance the pricing of my surfboards on how hard it is to put money away for the working / family man.I'm not lowering prices becuz I didn't (and have never) jacked them up to be comparable to the diva shapers out there.
I've always been a proponent of pricing my boards at a fair price & making them widely accessible to all prospective customers.
There is no 'sliding scale' becuz they are being ordered by a celebrity, hedge fund baby, pro surfer, or for Japan. Everyone that deals with me knows this, the price is the price based on being a professional that went to college and bases pricing and margin on sound business principles.
Yes, there is always the possibility that prices will change due to Supply & Demand, but with the advent of Reverse Engineering, an increase in using Offshore Labor, and extraordinary situations like Covid and subsequent Supply Chain disruption, for the most part, life goes on as usual.
Glass shops hope for and rely on higher volume versus doubling or tripling glassing prices. However, the impact Putin's war and increases in petrochemically based products (resin, fiberglass, foam....) can have an indirect affect on pricing whether it is in the making of (cost of goods) or getting those products distributed and to market (shipping from abroad, trucking domestically, etc.).
I have been building a large "Buy Now Inventory" using dollars I acquired before all this sh-t went down....... "pre-inflation dollars" which are now being utilized for my "Build Ahead" stock versus those same dollars netting an anemic 2% to 4% in traditional economc mechanisms like ladders of CD's, T Bills, Bonds & Money Market accounts. I have watched my EFT/Stock/Bond portfolio ride the rollercoaster this year as things remain volatile, and I did manage to grab I Bonds at the most opportune time when they were offering 9.62% interest (exempt from State & local taxes, Fed. only)....... but for the most part, it
made the most sense to invest in something I know........... ME.
This also helped others by providing Haakenson Fiberglass a steady flow of work during 'dead periods' when everyone else had no orders. I put 5 other shapers to scrubbing & filled the glass shop keeping everybody in place earning by the piece. I sent nothing offshore. The only venture I have done offshore was to have Clyde Beatty build my "Premium EPS/Epoxy Softtops" and they turned out incredible. Unfortunately during that same period, the container prices went from $2k to $10k inside of one month. The margin on that product was further negatively impacted when the State of CA levied incresed tariffs/fees on imported goods while the Longshoreman increased prices to land the piled up deliveries sitting offshore. The trucking companies picking up in San Pedro also jacked their prices. The combination of all those factors barely made it worthwhile to even bother going offshore for the soft tops.
At the end of the day, I'd rather help fellow local shapers I know & can trust & (if needed) can mentor while enabling them to pay their monthly bills & further their own respective labels. I'm still passionate about the craft and our domestic industry surviving. I have put my money where my mouth is & have consistenly been an advocate for other deserving shapers and surfboard craftsmen (and women). I think it is very important for Americans to make things, and I don't see my attitude toward this changing anytime in the future.
Footnote: As far as the soft tops, we used 99% American made materials. The only product that was Chinese was the EVA decking that was vac bagged onto the decks of EPS/Epoxy boards per my design that had extensive amounts of hand labor. In fact, those boards have more construction put into them than a conventional EPS Epoxy custom.
I get what you are saying, and I understand the hesitation, but in some ways the "diva" or young guys have done us uh, 'oldsters' a favor.As a working man, i:e laborer, I’ve always tried to balance the pricing of my surfboards on how hard it is to put money away for the working / family man.
I would be hard pressed to dump upwards to 2 thousand dollars for a surfboard, speaking with Surfore yesterday on the need for a price increase.
Glassing is up over a hundred $ per board, shop rent went up, house rent has increased over a thousand a month, blank increase, gas ???? Over a hundred a week.
I hate the thought of being corralled into the Gucci cool kids brand that only the Rancho Santa Fe folks can afford