The Cuervo Surf Ranch Classic...Thoughts?

[Veterano]

Leucadia before cityhood, beer on the beach & hookers hitchhiking along 101.

 

[Planktom]

I am interested in feeling that wave on my equipment.

I am interested in seeing proper logging on that wave.

Somehow though, this WSL /Cuervo thingy effects that desire.

It’s like being at a club, seeing a beautiful girl that seems rad. Getting the nerve to talk to her. Really digging her. Go home with her. Having a good time, then you find out she is a he.

Something like that.

Hence the addition of Tequila into the mix, one presumes?

 

[Ricksurfin]

Regardless of the event, I think it’s great that Cuervo came on board to sponsor it.

 

[trucker]

The WSL can’t seem to figure out what MMA realized ages ago: satisfy the hardcore first, then teach everyone else why it’s cool.

I’m personally not a fan of MMA, but I can recognize the strategy.

Devon seems on that track with the style of longboarding he‘s focused on. Maybe not so much w the format, media & broadcasting & all that.

Also, maybe watching surfing is just a lot more like baseball or soccer: the viewer needs to sit there for a long time waiting for something to happen. Try to edit it up and it somehow becomes less fun.

 

[Planktom]

Why does it need to be monetised in the first place? Why all the effort to make it 'popular'?

Maybe some stuff is just not for the masses and that's OK? I'm sure 99% of JBers couldn't give two hoots if the general populace was interested in surfing. I certainly don't.

 

[michael]

Why does it need to be monetised in the first place? Why all the effort to make it 'popular'?

Maybe some stuff is just not for the masses and that's OK? I'm sure 99% of JBers couldn't give two hoots if the general populace was interested in surfing. I certainly don't.

Because money?

 

[Planktom]

Because money what?

 

[jdogger]

Why does it need to be monetised in the first place? Why all the effort to make it 'popular'?

Maybe some stuff is just not for the masses and that's OK? I'm sure 99% of JBers couldn't give two hoots if the general populace was interested in surfing. I certainly don't.

Agree

 

[nedsurf]

They need to make it more interesting and add poles in the water like those alpine ski events and have the riders make tight turns around them .

Tip rolls and helicopter jumps set to music!

 

[Chilly Willy]

Just to play devil's advocate... monetization is not necessarily a bad thing for the industry. Looking at adjacent industries, bodyboard industry struggles with lack of sponsorship for events like this and would probably kill for a major company to back its contests like Bud Light did back in the early 90s. It's not that no one would ever ride a boogie board again, but I guess as a sustainable industry, they're struggling as compared to the heyday of the 80s/90s. Here's an interesting read about it: https://www.surfertoday.com/bodyboarding/the-end-is-nigh-for-professional-competitive-bodyboarding The overall tone of the article is that board manufacturers should back events with sponsorships.

They make an interesting comparison to windsurfing: "So, maybe it's time for them to step forward and assume their responsibilities. Need a good example? The Professional Windsurfers Association (PWA) World Tour is the longest-running professional water sports circuit. And do you know why professional windsurfing is still up and running despite being a relatively low-key sport? Because it is run by windsurfers, but backed by nearly all industry players."

Maybe there are better sponsors. Rip Curl? Billabong? Food for thought. What say you?