I simply donâ€™t know how all of these manufactures aiming at discount retailers will stay in business. I donâ€™t think they will in the long run. The market for surfboards is not that deep. That being said, I think the outlook for technology-driven pop-out manufactures like Surftech, and possibly Firewire, is better than the Chinese hand-shape assembly lines. Quality, American hand shaped boards are not going anywhere any time soon. I am sure that a lot of the lower tier, lesser quality shapers will be/have been pushed out, but that is not a bad thing in my opinion. There are production-oriented shapers like Matt Calvani (larger volumes for stock boards in shops) and custom order shapers (Tyler) who seem like they are enjoying pretty darn good times. And the future looks pretty darn bright for custom shapers. Look at the next generation of younger, up and coming shapers like Hunt, Austin and CrÃ¨me. Whether it is a super light and strong vacuum bagged epoxy longboard hand-shaped by veteran shaper Steve Forstall or a retro heavy volan log from young talent like Austin, it sure is nice to see longboarding being as much about the future as it is about the past.