Taken December 2011 around 9-ish in the morning at about the middle of 311 between Kihei and Kahului. Looks pretty bright and vivid, , , , , and it certainly was!!! We saw the rainbow and pulled over on the north bound shoulder. The photo is looking West. BUT, BUT, BUT, the rainbow was IN FRONT OF THAT UTILITY POLE. This was the actual "End of the Rainbow" and there was nothing there to be found!!! Sorry to slay your dreams!