Lightni Bolt and other observations

Discussion in 'Surfing' started by PeakMaster, Feb 7, 2019.

  1. PeakMaster

    PeakMaster Well-Known Member

    1,510
    213
    Feb 15, 2004
    USA New Jersey CMC
    The post by SnF re: The Lightning Bolt for $5K got me to looking into the status of the brand today.
    Some of you guys may already know this but it was news to me.
    Lightning Bolt USA is owned and run by Jonathan Paskowitz. I found some articles about the company and an interview with him. He actually does explain why the Gerry shaped boards command the price they do and stated he really doesn't mark them up.
    At some point he mentions Sundek. So I Googled it and sure as shit they're still going.
    Who'd a knew a pair of Sundek boardshorts would run you $129? WTF??
    Kind of a pattern...capitalism in full swing. Some brilliant type buys the rights to the classic/vintage brand and sells the same or similar product for 2x-3x the price it should be. Makes those Labor Day clearance prices I find on O'Neills or Billabongs or Volcom seem like thievery.

    Here's the Bolt interview: https://thehundreds.com/blogs/content/jonathan-paskowitz-interview

    Sundeks: https://www.shopsundek.com/en/man/boardshort/?RwGal=true&nodi_ID=9161
     
    davey likes this.
  2. dsquare

    dsquare Active Member

    315
    93
    May 16, 2013
    USA Hawaii
    It's always been a dream of mine to buy the Jimmy'z brand and get it going again. Is Velcro back in style yet?
     
    Last edited: Feb 7, 2019
    PeakMaster likes this.
  3. PeakMaster

    PeakMaster Well-Known Member

    1,510
    213
    Feb 15, 2004
    USA New Jersey CMC
    Do it. Make it happen.
     
    JMJackFish and dsquare like this.
  4. pintail

    pintail Active Member

    607
    81
    Feb 19, 2004
    LA, California
    Jonathan's a solid guy and did a great job running the Lightning Bolt shop in Venice, which closed recently. I always thought the Lopez and BK Bolts they had for sale were priced reasonably, but out of my reach.
     
  5. Bruce Fowler

    Bruce Fowler Active Member

    169
    160
    Jul 28, 2018
    California
    I GUESS IT'S A CASE OF THE HAVES & HAVE NOTS? $4600 EU = $5,194.92 USD (Sales Tax not included). Bitchen boards at a premium price. https://shop.lightningbolt.eu.com/e...p.lightningbolt.eu.com/en/catalog/surfboards/
    Beautiful boards @ a premium price. $4600 Eu = $5,194.92 before sales tax, etc.
    BOLT BOARDS.jpg
     

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